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The M&S Food logo and the logos of the England, Wales, Scotland and Northern Ireland football teams

Eat Well, Play Well

At M&S Food, we love football. That’s why we’re a proud partner of all four National Football Teams and aim to use the power of football to help you make healthier eating choices as part of our ‘Eat Well, Play Well’ campaign.

Scroll down to find out more about the campaign, including our exclusive new stickers and collector's albums, and for lots of healthy eating ideas. 

Free Eat Well, Play Well football stickers with every £20 spent at M&S Food

We’re bringing back retro football stickers this summer! As part of our partnership with the four nations’ Football associations, for every £20 spent in store, you can collect free limited-edition Panini stickers featuring your nation’s footballing heroes.

On top of that, 12 super-shiny foil stickers add an extra touch of exclusivity to this celebration of superstars. See if you can find them all and really make your collection shine.

Sticker book
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Exclusive sticker album

Collect all 50 stickers in our exclusive Eat Well, Play Well collector’s albums.

Not only will you be able to celebrate the players’ fantastic achievements and incredible skills on the pitch, you’ll find out all about their lives off it: what they’re like as people; their journeys to becoming professional footballers; how they have fun; who their friends are; and of course, the M&S Eat Well foods they enjoy most.

Available to buy in-store for only £3.

What is Eat Well?

Healthy eating can be really complicated, with lots of confusing information out there. Eat Well makes it simple and easy to find healthy choices – all you have to do is follow the flower!

The Eat Well flower is our health seal of approval, that you can trust. It is only given to products that meet evidenced-based criteria developed by our nutritionists and endorsed by the British Nutrition Foundation. This means that any product that carries the Eat Well flower has a health benefit and supports a balanced diet. And the best bit? Because it’s from M&S, you can be sure any Eat Well product you choose will taste delicious too.

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Eat Well: In the Foodhall

There are more than 1,800 Eat Well products across our Foodhall, to help you get the variety you need for a balanced diet. Whether you want to cook a meal from scratch, grab a healthy snack on the go, or need something to quench your thirst, you're never far from something delicious and nutritious at M&S.

Plate of the Nation

As part of our Eat Well, Play Well partnership, we’ve launched our first ever Plate of the Nation report – a dive into the UK’s relationship with food and health and how we can help people to meet their goals. Our research shows only one in five people in the UK (20%) feel they have a consistently healthy relationship with food – but alongside the England, Scotland, Wales and Northern Ireland national football teams, we hope to change that. Find out more about how we’re pledging to help families make healthier, easier and more affordable nutrition choices.

M&S Eat Well van

THE POWER OF FOUR NATIONS

Players from the England football teams

England

Players from the Scotland football teams

Scotland

Players from the Wales football teams

Wales

Players from the Northern Ireland football teams

Northern Ireland

Players’ favourite recipes, made healthy

To be written

England Eat Well recipes

To be written

Scotland Eat Well recipes

To be written

Wales Eat Well recipes

To be written

Northern Ireland Eat Well recipes

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More healthy eating ideas 

When we think about the day ahead, we want to make sure we’re fuelling our bodies – a nutritious breakfast is a great way to kick start the day. From kefir yogurt and overnight oats to super seeded granola, find a new brilliant breakfast option in store now.