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Release Date: 18/06/2012

FOLLOWING one of the most successful seasons in their 114 year old history, Crusaders have made some bold announcements ahead of the 2012-13 season; announcing a range of measures to attract new fans, young and old, to Seaview.

Amongst the measures are:

·          1,000 free season tickets for Primary School age children;

·          50% off for all new season ticket holders;

·          A six match “Cross Channel Fan” mini-season-ticket aimed at those whose primary allegiance is “cross channel” football such as Manchester United, Liverpool, Tottenham, Chelsea, Rangers or Celtic to be promoted through local Supporters Clubs;

·          Free season tickets for all Crusaders Academy players;

·          Free season tickets for all Crusaders Strikers (women) players;

·          Free season tickets for youth players of new affiliate youth clubs;

·          A double discount scheme for away fans who can get a £2.50 discount on adult and children’s tickets based on advance online booking;

·          Free season tickets to Under 12s in the streets in the immediate vicinity of Seaview, administered by the local community group.


Kids for a Quid: In addition, Crusaders will announce a number promotional matches during the season when they will run “Kids for a Quid” and “Bring your son/daughter to the match.”


Come Back and Try It: The Crues are a fan owned and run outfit, affiliated to the Supporters Direct network, and have also challenged their members to invite up to 10 people throughout the season to take up £2 tickets targeted at those who have not been to a League match for years.  The “Come Back and Try It” campaign will utilise up to 4,000 tickets.


Crusaders Chairman, Stephen Bell said: “After a brilliant season, we don’t want to rest on our laurels.  We want to kick on, encourage young people to come to the matches, and give Seaview a lively, buzz.  We undersell the local game. The Irish Premier League is more than just a decent product on the field, it’s a good place to meet your friends and enjoy a day out. We will open a new corporate lounge and will invest in pre-match entertainment for our big games.  Seaview’s the place to be in the season ahead. Come on down!”


Mark Langhammer, convenor of the Crusaders Finance Committee added: “These initiatives are based on DCAL research and our own community consultations. We have tendered for a new smart-ticketing and CRM system which will underpin all the new promotions.  Building on the success of the team, our aim is to grow the Crusaders brand, and our catchment area.”

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